Web Design: Second Post

Well, we already covered where you have to go to get moving in web design. But let's discuss why it's so important.

In certain industries, advertising is necissary for advancement. Self promotion is ultimately the most efficient and affordable way to move forward in the industry. Much like the music industry, the jewelry industry seems to rely heavily on street team methods, such as business cards and flyers. Howerver the technological age requtires a digital street team method.

What is Important?
The most important and professional thing in self-promotion through graphic design is consistancy. We'll fall back on a term we hear in our early years of design school (any type of design), repetition. Carry yourself with designs that are used all over the place. The designs used on a website should also be used on business cards, letter heads, packaging, and more. The term for this is "branding." For example, the gears all over my website (hw7online.com) are also used on my business cards. They were also the basis of my snag pins. Not only should symbols and shapes be repeated, but so should color. My site is based on earth tones, using browns and greens. My business cards are printed on ivory paper and are based on browns. The regularity and consistancy of these designs and patterns to "brand" one's self put on an appearance of greater importance and professionalism. This technique is often used by musicians to promote a band. Some bands actually have a wife or girlfriend take pictures, and give credit to them for the photos. Because of the commonality of stage names, often times the public names of band members don't match those of designer or photographers. Because of this, it appears that the band has either hired a photographer, or has a large following of fans. Either way, the band appears to be bigger. This is referred to as "posturing," and is a great skill for any artist. By connecting all matters of publication together through designs (shapes, colors, logos), the artist is posturing a larger appearance of their access to advanced options.




In the near future, I'll cover some more.



...See you space cowboy.